What's wrong with this sign?
TOMS RIVER – Somewhere, Elie Augustus Frederick La Vallette must be spinning in his grave.A contractor for the state Department of Transportation recently made a slight spelling error on one of the new road signs on Route 37’s eastbound Thomas A. Mathis Bridge over Barnegat Bay.There’s a letter “L” missing from the road sign that advises motorists to keep left onto Route 35 for the albeit L-heavy borough of Lavallette — turning the town into the borough of Lavalette.More: Jersey Shore best town: Who won? Manasquan or Lavallette?More: Lavallette $1.5M home stuns in exquisite style“Where’s the proofreader?” joked Lavallette Mayor Walter G. LaCicero. “We’re not offended. We understand, being in government, we understand how things happen. As long as they’re going to fix it.”They are indeed, said Judith Drucker, a spokeswoman for the Transportation Department.Watch the video above to find out which town on the Shore was voted the best.“As part of the Mathis bridge project, a Route 35 North sign was recently installed,” Drucker said. “N.J. DOT crews travel the road daily, noticed the error, and reported it soon after its installation. The contractor has been notified and is in the process of correcting the sign.”Late this past week, the state covered the misspelled sign with a tarp.
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The error occurred as part of the larger $74 million project – which began three years ago – to rehabilitate the span between Toms River and Seaside Heights, which is nearly 70 years old.LaCicero speculated that the additional publicity Lavallette has received because of the missing “L” could actually boost business in the borough.“It got us a lot of extra publicity,” he said. “It’s been on the radio, on TV. That’s never a bad thing.”It’s not the first time the name Lavallette has been altered.The borough, which is less than a square-mile in size on Ocean County’s northern barrier island, was named in honor of Navy Rear Admiral Elie Augustus Frederick La Vallette. La Vallette was a veteran of the War of 1812 and Mexican-American War, who anglicized his name to Lavallette in 1830.
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